Project Overview

As part of CORE Creative’s initiative to strengthen investor communication, the agency proposed transforming OBAM’s annual shareholder letter into a more engaging and strategic touchpoint. The goal was to not just inform investors but to also connect emotionally and visually with them.

My Role

I was responsible for the design execution of the investor letter. My task was to take the finalized copy and bring it to life visually in a way that reflected the OBAM brand and enhanced readability.

What I Did

• Designed the full layout of the investor letter, balancing readability with visual interest

• Developed custom illustrations to support and highlight key themes in the content

• Created clean infographics to simplify complex financial performance data

• Ensured the design could work seamlessly across print and digital formats

• Designed visual assets that could be adapted for future use in marketing and social media
  
  

Outcome

• The letter received positive feedback from both investors and directors

• Clients noted the clear, engaging presentation of information

• The new design helped establish the annual letter as a standout communication piece for the fund